1. Scope and operator
A.M. Williams Coaching Co., LLC (“AWC,” “we,” “us”), a North Carolina company, operates coachamwilliams.com and linked AWC-controlled digital experiences. This policy also addresses AWC’s public Recognition Diagnostic™ at https://leadership-capacity-recognition-diagnostic.am-andre-williams.chatgpt.site/public when this policy is linked. The Diagnostic’s specific Privacy and Participation Notice supplements this policy and controls its collection, permissions and response retention. Independent payment, scheduling, social and other third-party websites have their own policies.
The main WordPress website presents information and links to separate AWC forms and payment services. Legacy contact and subscription forms may collect contact details and correspondence through WordPress and email. Information handling for a linked form or service takes place in that separate environment under its applicable notice and choices.
The Founder Reflection offers optional writing spaces that run in the open page only. Typed notes are not submitted to AWC, saved by the application, or sent to a scoring or interpretation service. A visitor can create a personal PDF or plain text copy on their own device. Refreshing, closing, or navigating away clears unsaved notes. Downloaded copies remain under the visitor’s control.
2. Information collected
Depending on the service you use, AWC may receive: (a) your name, email, optional mobile phone number, organization, role, inquiry and correspondence; SMS opt-in and withdrawal records, including the choice made, source form, disclosure version and submission time when recorded; (b) purchases, bookings, agreement and payment-status records; (c) technical information needed for site operations and security, such as browser/device, IP address, access time, session information and any cookies actually deployed; and (d) information voluntarily entered into the Recognition Diagnostic, including identifying details, leadership context, scored responses, written reflections, consent/acknowledgment choices, result/Profile, receipt, and limited Human Review and administrative evidence.
Payment details may be collected directly by a payment provider under its own policy. Do not send card numbers, Social Security numbers, passwords, health records or other sensitive information in ordinary website inquiries or email.
3. Purposes
AWC uses information to provide requested content, products and services; respond to inquiries and support requests; administer bookings and client relationships; fulfill transactions; protect systems; maintain required accounting and administrative records; and meet applicable legal obligations. The Recognition Diagnostic is a reflective leadership-development experience, not a clinical assessment or automatic qualification. Human Review governs consequential follow-up.
The Diagnostic has two separate optional choices: requesting a Leadership Conversation and allowing AWC to email about the Diagnostic after Human Review. Neither choice constitutes general marketing enrollment or automatic commercial qualification. Diagnostic answers, scores and reflections are not authorized for unrelated AI analysis, marketing enrollment or automatic Keap/CES routing.
4. Contact choices
AWC may respond to a request you initiate and communicate about a transaction or existing service. Any promotional email program must use the relevant signup and applicable unsubscribe mechanism. You can withdraw optional Diagnostic-related email permission by contacting AWC; withdrawal does not retroactively undo completed authorized processing.
5. Sharing and service providers
Authorized service providers may process only information reasonably needed for the actual hosting, email, forms, scheduling, signatures, payment, accounting or security function they provide. AWC may also disclose information when legally required or necessary to protect rights and safety. Submitting the Diagnostic does not authorize AWC to share developmental answers with unrelated marketers, insurers or sales systems. The website links to Tally forms, Calendly scheduling and QuickBooks/Intuit book payments. Those independent services have their own privacy and cookie policies. General correspondence uses am@coachamwilliams.com; media bookings use booking@coachamwilliams.com. Privacy requests use the contact in section 9.
The main website, including its Founder Reflection, is hosted in WordPress. Its hosting, security, caching and form components process technical information needed to deliver and protect the site. Separately hosted AWC experiences are governed by their linked notices. Hosting and delivery providers may process technical request information needed to deliver and secure those experiences. The Founder Reflection does not submit private notes to AWC.
6. Recognition Diagnostic retention
After final Human Review disposition, an identifiable Diagnostic response payload must be deleted from active application storage no later than 30 calendar days, unless an attributable preservation exception applies. The period begins at final disposition, not submission. The implemented deletion process removes response content, result/scores, identifying contact details and related developmental/review payload. A minimized administrative record, without developmental content, is subject to a separate 24-calendar-month expiry unless separately preserved. A limited external administrative register also follows its own closed-entry 24-month schedule.
Browser-local draft clearing is not server-record deletion. Provider backups, restored copies, gateway records and platform logs may follow separate periods that have not been verified. AWC’s recovery procedure stops application processing after detected integrity uncertainty and prohibits reuse of a restored response snapshot without separate verified safeguards and authority. It cannot guarantee detection of undisclosed provider rollback or deletion of provider-held copies.
Other inquiry, contract, purchase and accounting records are retained according to their distinct purposes and applicable obligations; the Diagnostic’s 30-day response rule does not automatically govern them.
7. Cookies and technical services
The main WordPress website uses Elementor, LiteSpeed Cache and Wordfence, and has Contact Form 7 installed. Necessary site or browser storage may support security, sessions, caching and form features. AWC has not added advertising pixels or analytics to the migrated informational pages. Hosting and security providers may process IP addresses, request metadata and platform-managed storage for delivery and security; AWC has not independently verified all provider storage or log-retention periods.
Linked Tally forms, Calendly scheduling, QuickBooks/Intuit payments and social services have their own privacy and cookie practices when you visit them. The separately hosted Recognition Diagnostic may save unfinished drafts locally in your browser under its specific notice. You can restrict or delete cookies and browser storage in your browser settings; doing so may impair features and does not delete information already submitted to AWC.
Some legacy WordPress pages contain contact or subscription forms and third-party media. The new informational pages link to the separate inquiry and consent forms rather than collecting those submissions directly. The retired Coaching Tuesday registration pages are no longer public entry points.
8. Security
AWC uses access restrictions, authentication, purpose-limited handling and other appropriate measures. No website, email service or backup system is perfectly secure. Do not send confidential credentials or sensitive attachments by ordinary email.
9. Privacy requests
You may ask about personal information held by AWC, request correction or deletion where applicable, withdraw optional communications permission, or raise a concern. AWC may verify your identity and request scope before confirming a record or acting. Legal retention, preservation and security requirements may limit some requests. No one must repeat the Diagnostic merely to make a privacy request.
Contact: coachamwilliams@gmail.com
Suggested subject: AWC Privacy Request
Provide only the minimum information needed to locate and evaluate your request.
10. Children
AWC’s advisory services and public Recognition Diagnostic are intended for adults. AWC does not knowingly solicit Diagnostic submissions from persons under 18. Contact us if you believe a minor has provided information through an AWC-controlled feature.
11. Visitors from other jurisdictions
AWC operates from North Carolina, United States. Additional privacy rights may apply depending on your location and the relevant law. AWC will assess properly submitted requests under applicable law; this policy does not assume that every jurisdiction’s statute applies.
12. Changes
AWC may revise this policy and post a new effective date. Changes to this page do not retroactively create permission for new uses of earlier Diagnostic submissions.
13. Contact
Phone: 919-799-3453
A.M. Williams Coaching Co., LLC
North Carolina, United States
14. Optional SMS notifications
A.M. Williams Coaching Co., LLC, the company behind the Leverage Leader brand, offers optional appointment and service notification text messages. If you separately opt in, we use your mobile number and consent record for appointment confirmations, scheduling reminders, session-access instructions and related service updates. Message frequency varies. Message and data rates may apply.
Providing a phone number is optional. Providing a number, submitting an inquiry, purchasing a service or completing a Diagnostic does not by itself authorize SMS messages. SMS consent is a separate, voluntary choice and is not a condition of purchase, participation or submitting an inquiry. It does not establish qualification, acceptance or enrollment. Email and Diagnostic-related permissions remain separate.
We do not sell, rent or share mobile numbers with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent are excluded from the general information-sharing permissions elsewhere in this policy and will not be shared with third parties for their own purposes. No Mobile Data Opt In will be shared with any third parties. Providers supporting message delivery and preference management may process only the information necessary to perform those functions on our behalf; they may not use it for their own marketing, sell it or transfer your consent to another sender.
Reply STOP to opt out or HELP for assistance. For SMS support or to withdraw your text-message consent by email, contact clientcare@coachamwilliams.com. Opting out of SMS does not cancel a service or change your separate email preferences. We retain the minimum records needed to document consent and withdrawal and honor communication preferences. The Diagnostic-specific response-retention period does not automatically apply to SMS consent records.
See the SMS notification terms. Do not send confidential Diagnostic answers, private workbook reflections, payment-card details or urgent requests by SMS.