About Coach A.M.

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About Coach A.M.

the Man Behind the Company

So much to be grateful for!
The doctor said “….you’ll be dead in 10 days.” That was March 9th, 2007.
Rather than focus on the “death sentence” I was given, I decided to play full out and give the world what I needed: Inspiration.
My hospital bed became my podcast studio and I poured everything in me out to an unknown audience with ears and no faces. With IV’s in both arms, taking close to 16 medications per day, I managed to strap on a headset with mic and motivate the masses. The doctors told the nurses “put up a sign on his door that says do not disturb, recording live.”
A.M. Williams Live ( my first podcast) gave me the outlet that led to the revealing of a new-found purpose and identity. With days growing shorter, I shared the power of possibilities with others and encouraged the disheartened to not be conditioned by their condition. Then, one day I received an email inquiring of my coaching services. That led to the signing of my first client. No lead generation, no referral, no history of client testimonials….just the courage of my convictions in what I believe God can do.
Sixteen years later, I’m happy to say I’ve outlived 100% of my bad days. God took me from a 10-day death sentence to a life renewed and reimagined. I have a beautiful wife, wonderful daughter, and a thriving coaching practice with a rockstar team, and a new podcast called Leverage Leader (shameless plug).
I don’t proclaim to be perfect or feel that I’ve arrived, but I do know I’m HERE, and solely by the grace of God. No matter where you may be today in life, know that you too, have survived 100% of your bad days. So smile, your best is still being revealed

At Leverage Leader, our mission is to empower businesses to achieve unparalleled growth and success through the art of leverage. Guided by a relentless commitment to innovation and strategic thinking, we provide dynamic solutions that enable entrepreneurs and business leaders to optimize their resources, multiply their impact, and amplify their results.

With a steadfast belief in the transformative power of leverage, we inspire our clients to transcend traditional boundaries and envision new possibilities. Our expert team, driven by a passion for ingenuity and a dedication to excellence, collaborates with businesses to harness the full potential of their assets, talents, and opportunities.

We are a beacon of guidance, a wellspring of knowledge, and a catalyst for change. Our proven strategies and actionable insights empower businesses to navigate the complexities of today’s market with confidence, embracing change as a stepping stone to greatness.

At Leverage Leader, we champion adaptability, creativity, and the limitless potential that comes from thinking beyond the ordinary. Our purpose is clear: to lead businesses towards prosperity, to inspire them to thrive, and to guide them towards the pinnacle of success using the extraordinary force of leverage.

Unlock Your Business’s Potential. Redefine Your Success. Be a Leverage Leader.

At Leverage Leaders we take our values very seriously!  First and foremost, we approach everything with a positive attitude.  Life will throw you all kinds of curve balls, a positive attitude will help you get through those days!

We believe in being honest…with both others and with yourself.  Do what you say you’re going to do.  If you make a commitment, follow through.

Work hard and always give your best.We expect our team and our clients to  put in their utmost effort and dedication in whatever tasks they undertake. By consistently working hard and striving to give your best, you increase your chances of success, personal growth, and self-improvement. This mindset can lead to improved skills, increased productivity, and a positive reputation among peers and colleagues. It’s a principle often applied in various areas of life, including education, career, sports, and personal relationships.

Teamwork makes the dream work…and at Leverage Leader, we operate by that philosophy.  Each of us has talent and skills that add to the team. We encourage everyone to see the vision, live the vision, and make the vision come true!

Perseverance is another key element we hold dear. It plays a crucial role in personal and professional development, as well as in achieving long-term goals and success Life is filled with challenges, obstacles, and setbacks. Perseverance allows individuals to navigate through these difficulties with determination and resilience. It helps people push through adversity, learn from failures, and come out stronger on the other side. Many worthwhile goals require sustained effort and time. Perseverance enables individuals to stay committed to their objectives, even when progress is slow or obstacles seem insurmountable. Without perseverance, individuals might give up prematurely and miss out on achieving their desired outcomes.

And Last..But Definitely NOT LEAST….CELEBRATE!! Cheer on the small wins, Celebrate the big wins…and find something great in every single day!  It will make your day that much better!

Andre & Benita Williams

If you always put a limit on everything you do, physical or anything else. It will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.

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